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Riding the wave to powerful poster presentations
Jeanne M. Le Ber, Education Services Librarian, Education Services, Spencer S. Eccles Health Sciences Library, University of Utah, Salt Lake City, UT ; Susan Roberts, Graphic Designer, Knowledge Weavers, Spencer S. Eccles Health Sciences Library, University of Utah, Salt Lake City, UT ;
Purpose: Posters are an effective method for communicating with colleagues. At professional meetings, posters are used to report research results, educate, share ideas, present projects, review history, and tell stories. With the right tools and an understanding of basic design, creating an attractive, informative, well-balanced, interesting, easy-to-read, and portable poster is simple. This poster introduces various tools, techniques, and suggestions for creating powerful posters. Successful posters convey their message using attractive graphics, a minimum amount of text, and just the right amount of white space.
Setting: These techniques are appropriate for poster presentations at local, regional, national, or international meetings. In addition to posters, these techniques can be applied to create signs for program announcements and to advertise institutional events.
Description: In the not-so-distant past, creating a poster meant measuring, cutting, trimming, pasting, pinning, and using construction paper and oak tag. Computer technology, software programs, and "large" color printers have provided new tools and techniques for the production of posters. Four issues for today's poster designer include:
1. selecting appropriate software
2. applying basic design principles
3. using images and fonts
4. using color palettesResults: Designing a powerful poster on your personal computer is a simple process that involves selecting an appropriate software program and learning a few basic design and color principles. A powerful poster will communicate your message more effectively, clearly, and attractively to your colleagues and peers.
Conclusions/Evaluation: Catch the perfect wave and make your next poster a winner.
 
 
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